Journal
JOURNAL OF BEHAVIORAL ADDICTIONS
Volume 3, Issue 4, Pages 238-245Publisher
AKADEMIAI KIADO ZRT
DOI: 10.1556/JBA.3.2014.4.5
Keywords
compulsive buying; German Compulsive Buying Scale (GCBS); Chinese university students; dimensionality of compulsive buying
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Background and aims: Compulsive buying is a severe phenomenon, especially among younger consumers. It is well documented in Western industrial societies like the USA and Germany, and nowadays an increasing interest in compulsive buying in non-Western countries is on the rise. Methods: In the current study, we measured the prevalence of compulsive buying tendencies among Chinese female and male students by using a Chinese translation of the German Compulsive Buying Scale (Raab, Neuner, Reisch & Scherhom, 2005). We examined the influence of gender, location and age using ANCOVA, and binary logistic regression. Results: Factor analysis identified three factorial dimensions of compulsive buying tendencies which are impairment of impulse control and reactive or compensatory aspects, reduced rationality according to money spending, and post-purchase guilt. Our results indicated that about 6.7% of the sample shows a compulsive buying pattern, and that females are more affected. For location, a geographic difference between Chongqing and Fuzhou was found for the overall compulsive tendencies, but not for the percentages of compulsive buyers. Conclusions: In sum, the existing study provides evidence that Chinese consumers have a factorial structure which differs somewhat in compulsive buying from Western samples. Observations about gender and location were considered. These findings give a deeper understanding of China's compulsive buying behavior.
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