Assortment optimization under a multinomial logit model with position bias and social influence

Title
Assortment optimization under a multinomial logit model with position bias and social influence
Authors
Keywords
Assortment optimization, Marketing, Social influence, 90B50
Journal
4OR-A Quarterly Journal of Operations Research
Volume 14, Issue 1, Pages 57-75
Publisher
Springer Nature
Online
2015-12-22
DOI
10.1007/s10288-015-0302-y

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