Effect of travel behaviour change programmes on time allocated to driving

Since part of car dependency is stemmed from personal choices of car over other modes of transportation, technological solutions are not the only way to reduce car use. Travel Behaviour Change Programmes (TBCP) are significantly cheaper transportation policy measures, which have evolved in order to shift people voluntarily out of their cars and into public transportation or non-polluting modes of travel, such as walking or cycling. Recently, a two-wave activity scheduling process panel survey was conducted over a period of two years in the city of Valencia (Spain). Part of the respondents received a set of TBCP between both survey waves. We have used doubled censored Tobit models to assess the effect of the TBCP on time allocation to driving a car or a motorbike. Results show that participation in the TBCP is significantly positive to reduce car or motorbike use, and its effectiveness is affected by different socio-economic factors.