How to Measure Cerebral Correlates of Emotions in Marketing Relevant Tasks

Ventromedial Prefrontal Cortex Is Critical for the Regulation of Amygdala Activity in Humans

(2015) Julian C. Motzkin et al.   BIOLOGICAL PSYCHIATRY

Dynamic Facial Expressions of Emotion Transmit an Evolving Hierarchy of Signals over Time

(2014) Rachael E. Jack et al.   CURRENT BIOLOGY

FOCAL AND ABERRANT PREFRONTAL ENGAGEMENT DURING EMOTION REGULATION IN VETERANS WITH POSTTRAUMATIC STRESS DISORDER

(2014) Christine A. Rabinak et al.   DEPRESSION AND ANXIETY

The Face of Negative Affect: Trial-by-Trial Corrugator Responses to Negative Pictures Are Positively Associated with Amygdala and Negatively Associated with Ventromedial Prefrontal Cortex Activity

(2014) Aaron S. Heller et al.   JOURNAL OF COGNITIVE NEUROSCIENCE

Integrative Moral Judgment: Dissociating the Roles of the Amygdala and Ventromedial Prefrontal Cortex

(2014) A. Shenhav et al.   JOURNAL OF NEUROSCIENCE

Relations among EEG-alpha asymmetry, BIS/BAS, and dispositional optimism

(2013) Vilfredo De Pascalis et al.   BIOLOGICAL PSYCHOLOGY

How the Statistical Validation of Functional Connectivity Patterns Can Prevent Erroneous Definition of Small-World Properties of a Brain Connectivity Network

(2012) J. Toppi et al.   Computational and Mathematical Methods in Medicine

Mapping discrete and dimensional emotions onto the brain: controversies and consensus

(2012) Stephan Hamann   TRENDS IN COGNITIVE SCIENCES

Imaging the Social Brain by Simultaneous Hyperscanning during Subject Interaction

(2011) Laura Astolfi et al.   IEEE INTELLIGENT SYSTEMS

Spectral EEG frontal asymmetries correlate with the experienced pleasantness of TV commercial advertisements

(2011) Giovanni Vecchiato et al.   MEDICAL & BIOLOGICAL ENGINEERING & COMPUTING

On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research

(2011) Giovanni Vecchiato et al.   Computational Intelligence and Neuroscience

Autonomic nervous system reactivity to positive and negative mood induction: The role of acute psychological responses and frontal electrocortical activity

(2010) Willem J. Kop et al.   BIOLOGICAL PSYCHOLOGY

The issue of multiple univariate comparisons in the context of neuroelectric brain mapping: An application in a neuromarketing experiment

(2010) G. Vecchiato et al.   JOURNAL OF NEUROSCIENCE METHODS

Neuromarketing: the hope and hype of neuroimaging in business

(2010) Dan Ariely et al.   NATURE REVIEWS NEUROSCIENCE

BIS/BAS, cortical oscillations and coherence in response to emotional cues

(2009) Michela Balconi et al.   BRAIN RESEARCH BULLETIN

Changes in Brain Activity During the Observation of TV Commercials by Using EEG, GSR and HR Measurements

(2009) Giovanni Vecchiato et al.   BRAIN TOPOGRAPHY

The Track of Brain Activity during the Observation of TV Commercials with the High-Resolution EEG Technology

(2009) Laura Astolfi et al.   Computational Intelligence and Neuroscience

Frontal EEG asymmetry and sensation seeking in young adults

(2008) Diane L. Santesso et al.   BIOLOGICAL PSYCHOLOGY

Neural Basis for Brain Responses to TV Commercials: A High-Resolution EEG Study

(2008) L. Astolfi et al.   IEEE TRANSACTIONS ON NEURAL SYSTEMS AND REHABILITATION ENGINEERING

ERP Evidence for Rapid Hedonic Evaluation of Logos

(2008) Todd C. Handy et al.   JOURNAL OF COGNITIVE NEUROSCIENCE