The persuasive effects of personalization through: name mentioning in a smoking cessation message

Published 2014 View Full Article

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Title
The persuasive effects of personalization through: name mentioning in a smoking cessation message
Authors
Keywords
Personalization, Name mentioning, Health communication, Persuasion, Self-affirmation, Defensive processing, Personal relevance, Smoking tobacco
Journal
USER MODELING AND USER-ADAPTED INTERACTION
Volume 24, Issue 5, Pages 393-411
Publisher
Springer Nature
Online
2014-06-24
DOI
10.1007/s11257-014-9147-x
References
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