Modeling simplifying information processing strategies in conjoint experiments

Published 2010 View Full Article

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Title
Modeling simplifying information processing strategies in conjoint experiments
Authors
Keywords
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Journal
TRANSPORTATION RESEARCH PART B-METHODOLOGICAL
Volume 44, Issue 6, Pages 764-780
Publisher
Elsevier BV
Online
2010-01-07
DOI
10.1016/j.trb.2009.12.007

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