Article
Substance Abuse
Yvette van der Eijk, Adonsia Yating Yang
Summary: Following the implementation of plain packaging in Singapore, tobacco companies have introduced new variants with flavor capsules, novelty filter features, and new flavors, as well as using more descriptive variant names reflecting color coding or market positioning. Some existing variants have been revamped with Japanese marketing themes to convey a more premium product image. After plain packaging, tobacco companies have utilized longer packs and variations in stick length, filter length, and foil texture to further differentiate products.
Article
Substance Abuse
Jennifer Pearson, Stefanie Kristen Gratale, Ollie Ganz, Olufemi A. Erinoso, Pamela Ohman-Strickland, Olivia A. Wackowski
Summary: This study examines the relationship between misperceptions related to the premium cigarette brand, Natural American Spirit (NAS), and the likelihood of switching to NAS. The findings suggest that using NAS may shape beliefs that the brand is less harmful and that pre-existing beliefs about the harm of tobacco products may increase the risk of NAS use.
Article
Substance Abuse
Torra E. Spillane, Alena Madar, Joanna E. Cohen, Kevin Welding, Katherine Clegg Smith
Summary: Pack inserts and onserts, which are removable items placed inside or on the outside of cigarette packs, are used by tobacco companies as a communicative strategy to gain additional marketing space. A content analysis conducted across multiple years, countries, and brands found that these items are predominantly used to promote product dependability, luxury/aspirational qualities, and machinery/technology. The study highlights the need for regulations on cigarette pack inserts/onserts to protect consumers from industry promotion of harmful products.
Article
Substance Abuse
Carla J. Berg, Katelyn F. Romm, Yael Bar-Zeev, Lorien C. Abroms, Katharina Klinkhammer, Christina N. Wysota, Amal Khayat, David A. Broniatowski, Hagai Levine
Summary: Given the authorization from the US FDA, this study examined the content, media channels, and changes in advertising efforts of IQOS. The study found that the prominent themes of the ads were "real tobacco," "less odor/ash," and "switching from cigarettes." The most common media channel themes were technology, women's fashion, weather/news, and entertainment/pop culture/gaming.
Article
Substance Abuse
Carla J. Berg, Zongshuan Duan, Yan Wang, James F. Thrasher, Yael Bar-Zeev, Lorien C. Abroms, Katelyn F. Romm, Amal Khayat, Hagai Levine
Summary: The research found that compared to control messaging, exposure to control messaging would result in higher perceived relative harm, exposure, and disease risk, as well as reduced likelihood of suggesting IQOS to smokers. On the other hand, reduced risk messaging could lower perceived relative harm of IQOS. Additionally, specific FDA endorsement messages may increase the likelihood of recommending IQOS to smokers.
Article
Substance Abuse
Erin L. Mead-Morse, Cristine D. Delnevo, Binu Singh, Olivia A. Wackowski
Summary: This study examined the marketing practices of a particular brand of little filtered cigars (LFC) on Instagram. The findings revealed that the brand actively used Instagram to promote their LFC products, emphasizing their similarity to cigarettes through depictions of similar packaging and sticks. However, the warning labels on the posts did not comply with FDA guidelines and may have inadvertently emphasized the viability of LFCs as cigarette alternatives.
Article
Substance Abuse
Melissa Mercincavage, Lauren R. Pacek, James Thrasher, Joseph N. Cappella, Cristine Delnevo, Eric C. Donny, Andrew A. Strasser
Summary: This study examined the impact of advertising elements (product name and disclaimer content) on perceptions of reduced nicotine content (RNC) cigarettes modified risk tobacco products (MRTP). The results showed that the industry-proposed disclaimer effectively informed consumers about addiction risks and non-smokers about health risks. However, it had little effect on perceived health risks among smokers, who had similar misperceptions of health risks with the Moonlight product name as with the banned 'light' descriptor.
Article
Substance Abuse
Lorien C. Abroms, Chritina N. Wysota, Sararat Tosakoon, Amal Khayat, Zongshuan Duan, Yael Bar-Zeev, Carla J. Berg, Hagai Levine
Summary: This study examined Philip Morris International's global social media marketing of its leading heated tobacco product IQOS. The study found that the company used social media to engage consumers with advertising, event promotions, product use instructions, and price promotions. The findings highlight the need for monitoring and tobacco control regulatory efforts in the digital arena.
Article
Substance Abuse
Darren Mays, Andrea C. Johnson, Allison Glasser, Melissa Mercincavage, Andrew A. Strasser
Summary: This study investigates the impact of advertising heated tobacco products on young adult smokers and non-smokers. The results suggest that health warnings increase the perceived effectiveness and credibility of discouraging the use of IQOS among smokers.
Article
Substance Abuse
Melanie A. Wakefield, Kimberley Dunstone, Emily Brennan, Amanda Vittiglia, Michelle Scollo, Sarah J. Durkin, Janet Hoek, James Thrasher, Dorothy Hatsukami, Neal Benowitz, Jonathan M. Samet
Summary: The study found that many smokers have tried and currently use recessed filter cigarettes and firm filter cigarettes, believing that these filters may reduce harm and increase appeal. However, these filter variants undermine plain packaging legislation, highlighting the need to disallow them like other filter modifications.
Article
Substance Abuse
Graziele Grilo, Kevin Welding, Andre Salem Szklo, Joanna E. Cohen, Katherine Clegg Smith
Summary: The study assessed the marketing appeals of straw cigarette packaging in Brazil and found that the appeal mainly lies in luxury/quality, masculinity, flavors, classic/timeless, and less harm elements. There has been an increase in flavored appeals in recent years, along with the presence of potentially misleading descriptors on the packaging.
Review
Substance Abuse
Christina N. Kyriakos, Mateusz Zygmunt Zatonski, Filippos T. Filippidis
Summary: This systematic review examines the marketing elements of flavour capsule variants (FCVs), which are cigarettes that release flavor when a capsule embedded in the filter is crushed. The findings indicate that FCVs are marketed using a combination of strategies, including product innovation, pricing, promotion, and advertising. The study reveals that FCVs' marketing strategies may be driving their global growth, particularly among young people and in low and middle-income countries.
Review
Substance Abuse
Abdulmohsen Hamdan Al-Zalabani, Sarah S. Monshi, Ahmed Fahd Al-Ahmadi, Ahmed Khalid A. Ali, Ghazal Assaad Mirdad, Manal Muteb Alanazi, Mawada Qabl Alsaedi, Abdullah M. Alanazi
Summary: This study aimed to identify and review the literature on dissuasive cigarettes, including key concepts, types, sources of evidence, and research gaps. The results showed that dissuasive cigarettes are a promising strategy in tobacco control, and parallel implementation with plain packaging would be feasible and synergistic.
Article
Substance Abuse
Fayaz Ahmad, Melanie Boeckmann, Zohaib Khan, Hajo Zeeb, Muhammad Naseem Khan, Safat Ullah, Steffen Dreger, Zia Ul Haq, Sarah Forberger
Summary: This qualitative study in Pakistan investigated perceptions of barriers and facilitators to implementing the WHO Framework Convention on Tobacco Control among smokeless tobacco supply chain actors. Three central themes were identified: the role of children in the Naswar business, the business nature of Naswar, and the health risks associated with Naswar ingredients and production. conflicting views on SLT control were reported, with a ban on selling SLT to minors being a possible short-term policy option.
Article
Substance Abuse
Jennie C. Parnham, Charlotte Vrinten, Hazel Cheeseman, Laura Bunce, Nicholas S. Hopkinson, Filippos T. Filippidis, Anthony A. Laverty
Summary: This study found that despite the UK's regulations to restrict youth access to tobacco and nicotine e-cigarettes, there have been no significant changes in adolescents' awareness of and access to these products over the past few years. Therefore, the UK needs to reinforce policies on advertising, promotion, and sale of tobacco and e-cigarettes to deter use among children and adolescents.
Article
Substance Abuse
Lauren Kass Lempert, Stella Bialous, Stanton Glantz
Summary: The US FDA authorized Philip Morris Products S.A. to market IQOS in the USA, claiming reduced exposure to harmful substances but prohibiting reduced harm claims. Philip Morris International used this decision to promote IQOS globally and pressure governments to reverse HTP regulations. WHO Framework Convention on Tobacco Control parties should reject unsubstantiated claims of reduced harm associated with HTPs and resist calls to relax regulations based on FDA actions.
Article
Psychology, Clinical
Shivani Mathur Gaiha, Lauren Kass Lempert, Karma McKelvey, Bonnie Halpern-Felsher
Summary: The study found that during the period of flavor restrictions and youth access laws, as well as the COVID-19 pandemic, adolescents and young adults were more likely to use disposable e-cigarettes and those with mint/menthol, fruit, and sweet/dessert/candy flavors. Additionally, some participants also used flavor enhancers.
ADDICTIVE BEHAVIORS
(2022)
Article
Environmental Sciences
Louisa M. Holmes, Lauren Kass Lempert, Pamela M. Ling
Summary: This study found that the implementation of flavored tobacco sales restrictions in Alameda and San Francisco Counties led to a decrease in the availability and advertising of flavored tobacco products. Category 1 cities, which had enacted the policies, showed a significant reduction in availability and advertising compared to Category 2 cities. These findings suggest that comprehensive sales restriction policies can help prevent youth tobacco initiation and exposure.
INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH
(2022)
Article
Medicine, General & Internal
Shivani Mathur Gaiha, Crystal Lin, Lauren Kass Lempert, Bonnie Halpern-Felsher
Summary: This study examined the usage patterns of nonnicotine e-cigarettes among adolescents, young adults, and adults in the United States, revealing a significant proportion of individuals who reported using nonnicotine e-cigarettes and co-using them with nicotine e-cigarettes. The survey also highlighted common flavors, brands, and ingredients used.
Article
Environmental Sciences
Devin M. McCauley, Shivani Mathur Gaiha, Lauren Kass Lempert, Bonnie Halpern-Felsher
Summary: This study assessed the use of e-cigarette devices and flavors among adolescents, young adults, and adults, revealing differences in usage patterns and flavor preferences across age groups. Findings suggest that current e-cigarette use among adolescents and young adults may be higher than previously reported.
INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH
(2022)
Article
Psychology, Developmental
Stanton A. Glantz
Summary: This study aims to determine the association between youth e-cigarette use for quitting smoking and successful smoking cessation. The results show that using e-cigarettes to quit is associated with lower odds of successful smoking cessation, and physicians, regulators, and educators should discourage youth from using e-cigarettes as a cessation method.
JOURNAL OF ADOLESCENT HEALTH
(2023)
Article
Multidisciplinary Sciences
James M. Lightwood, Steve Anderson, Stanton A. Glantz
Summary: This research updates a model for the effect of the California Tobacco Control Program using the most recent data. The results show that the program has remained effective over its 31-year lifespan and has produced a return on investment of 231 to 1 in direct medical expenditure.
Article
Substance Abuse
Stanton Glantz, Lauren Kass Lempert
Summary: The FDA authorized the marketing of RJ Reynolds Vapor Company's Vuse Solo e-cigarette through the PMTA pathway. However, the FDA's scientific justification had deficiencies, including not adequately considering the popularity of Vuse among youth and evidence of its impact on nicotine market expansion and cigarette smoking. Therefore, the FDA should reconsider its marketing order for Vuse and should not use it as a template for other e-cigarette PMTAs.
Article
Social Sciences, Interdisciplinary
Vira Pravosud, Louisa M. Holmes, Lauren K. Lempert, Pamela M. Ling
Summary: California Proposition 56 increased tobacco tax, SF enacted local flavored tobacco sales restrictions, and the Cigarette Litter Abatement Fee was increased. This study compares the change in tobacco prices before and after the tax increase and local policies, and found that the price increase was higher in SF than Alameda County. Local flavor policies affected menthol product availability and increased pack prices.
Editorial Material
Substance Abuse
Lauren Kass Lempert
Review
Substance Abuse
Roengrudee Patanavanich, Tanatorn Siripoon, Salin Amponnavarat, Stanton A. Glantz
Summary: Current and former smokers are at higher risk of dying from COVID-19, with higher risks for current smokers in non-high-income countries.
NICOTINE & TOBACCO RESEARCH
(2023)
Letter
Substance Abuse
Stanton A. Glantz
NICOTINE & TOBACCO RESEARCH
(2022)
Article
Substance Abuse
Heikki Hiilamo, Stanton Glantz
Summary: While the FCTC has led to implementation of compliant demand reduction policies, there are still many parties that have not fully implemented the FCTC, especially regarding increasing taxes and ending tobacco advertising and promotions. We assessed changes in tobacco demand reduction measures over 22 years in 193 countries, utilizing internal tobacco industry documents to establish a baseline before FCTC negotiations. The study's limitation is the lack of data on the enforcement of demand reduction measures and their impact on tobacco consumption.
NICOTINE & TOBACCO RESEARCH
(2022)