Assessing the effectiveness of antismoking television advertisements: do audience ratings of perceived effectiveness predict changes in quitting intentions and smoking behaviours?

Title
Assessing the effectiveness of antismoking television advertisements: do audience ratings of perceived effectiveness predict changes in quitting intentions and smoking behaviours?
Authors
Keywords
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Journal
TOBACCO CONTROL
Volume 23, Issue 5, Pages 412-418
Publisher
BMJ
Online
2013-04-21
DOI
10.1136/tobaccocontrol-2012-050949

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