Journal
SOCIAL SCIENCE COMPUTER REVIEW
Volume 29, Issue 3, Pages 288-299Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/0894439310382509
Keywords
Cyworld; South Korea; political communication; political discourse; social network site; user comments; text analysis; sentiment analysis; collective identity
Categories
Funding
- Ministry of Education, Science and Technology [515-82-06574]
Ask authors/readers for more resources
Cyworld, a Korean social networking site (SNS), enables politicians to establish and maintain their online presence and allows them to communicate with constituents through their personal profile. This article identifies the most visible politicians on Cyworld in terms of comments posted on their profiles between April 1, 2008 and June 14, 2009 and examines the text and sentiments reflected in those profiles. A content analysis combining semantic network analysis and sentiment analysis illustrates the meaning and collective sentiment of the comments. The results suggest that progressivism dominated political discourse and that the members of the ruling party received more negative comments than those of the opposition party. Furthermore, group-oriented terms indicated the existence of collectivism, which is representative of Eastern culture. The results suggest a significant relationship among gender, comment types, and SNS activities.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available