Understanding the Willingness to Participate in Mobile Surveys: Exploring the Role of Utilitarian, Affective, Hedonic, Social, Self-Expressive, and Trust-Related Factors

Title
Understanding the Willingness to Participate in Mobile Surveys: Exploring the Role of Utilitarian, Affective, Hedonic, Social, Self-Expressive, and Trust-Related Factors
Authors
Keywords
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Journal
SOCIAL SCIENCE COMPUTER REVIEW
Volume 28, Issue 3, Pages 350-370
Publisher
SAGE Publications
Online
2009-12-09
DOI
10.1177/0894439309353395

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