Determinants of New Product Launch Success in the Pharmaceutical Industry
Published 2015 View Full Article
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Title
Determinants of New Product Launch Success in the Pharmaceutical Industry
Authors
Keywords
New product launch, Customer acceptance, Launch performance, Key opinion leader, Multivariate analysis, Selectivity ratio
Journal
Journal of Pharmaceutical Innovation
Volume 10, Issue 2, Pages 175-189
Publisher
Springer Nature
Online
2015-03-21
DOI
10.1007/s12247-015-9216-7
References
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