We care a lot: Formative research for a social marketing campaign to promote school-based recycling

Published 2010 View Full Article

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Title
We care a lot: Formative research for a social marketing campaign to promote school-based recycling
Authors
Keywords
-
Journal
RESOURCES CONSERVATION AND RECYCLING
Volume 54, Issue 11, Pages 1017-1026
Publisher
Elsevier BV
Online
2010-03-26
DOI
10.1016/j.resconrec.2010.02.009

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