The analysis of risk perception with fuzzy means-end approach

Title
The analysis of risk perception with fuzzy means-end approach
Authors
Keywords
Risk perception, Fuzzy conceptualization, Means-end chain, Tourism
Journal
QUALITY & QUANTITY
Volume 47, Issue 2, Pages 713-734
Publisher
Springer Nature
Online
2011-07-27
DOI
10.1007/s11135-011-9540-z

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