Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings

Published 2009 View Full Article

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Title
Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings
Authors
Keywords
-
Journal
QUALITY & QUANTITY
Volume 44, Issue 5, Pages 1037-1052
Publisher
Springer Nature
Online
2009-06-06
DOI
10.1007/s11135-009-9256-5

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