The use of sports references in marketing of food and beverage products in supermarkets

Title
The use of sports references in marketing of food and beverage products in supermarkets
Authors
Keywords
-
Journal
PUBLIC HEALTH NUTRITION
Volume 16, Issue 04, Pages 738-742
Publisher
Cambridge University Press (CUP)
Online
2012-07-02
DOI
10.1017/s1368980012003163

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