‘Like me, want me, buy me, eat me’: relationship-building marketing communications in children’s magazines

Published 2010 View Full Article

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Title
‘Like me, want me, buy me, eat me’: relationship-building marketing communications in children’s magazines
Authors
Keywords
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Journal
PUBLIC HEALTH NUTRITION
Volume 13, Issue 12, Pages 2111-2118
Publisher
Cambridge University Press (CUP)
Online
2010-03-26
DOI
10.1017/s1368980010000455
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