The role of message framing in promoting MMR vaccination: Evidence of a loss-frame advantage

Title
The role of message framing in promoting MMR vaccination: Evidence of a loss-frame advantage
Authors
Keywords
-
Journal
Psychology Health & Medicine
Volume 13, Issue 1, Pages 1-16
Publisher
Informa UK Limited
Online
2007-12-07
DOI
10.1080/13548500701235732

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