To Adapt or Design: An Emerging Market Dilemma for Automakers

Commonality decisions when designing for multiple markets

(2017) Sreelata Jonnalagedda et al.   EUROPEAN JOURNAL OF OPERATIONAL RESEARCH

Using Value Chains to Enhance Innovation

(2016) Hau L. Lee et al.   PRODUCTION AND OPERATIONS MANAGEMENT

Coping with Gray Markets: The Impact of Market Conditions and Product Characteristics

(2015) Reza Ahmadi et al.   PRODUCTION AND OPERATIONS MANAGEMENT

Distributed Development and Product Line Decisions

(2013) Ram Bala et al.   PRODUCTION AND OPERATIONS MANAGEMENT

Assessing Consequences of Component Sharing across Brands in the Vertical Product Line in the Automotive Market

(2012) Peter C. Verhoef et al.   JOURNAL OF PRODUCT INNOVATION MANAGEMENT

Remanufacturing and the Component Commonality Decision

(2012) Ravi Subramanian et al.   PRODUCTION AND OPERATIONS MANAGEMENT

MANAGING PRODUCT VARIETY: AN INTEGRATIVE REVIEW AND RESEARCH DIRECTIONS

(2010) KAMALINI RAMDAS   PRODUCTION AND OPERATIONS MANAGEMENT