A Strategy for Opening a New Market and Encroaching on the Lower End of the Existing Market

Title
A Strategy for Opening a New Market and Encroaching on the Lower End of the Existing Market
Authors
Keywords
-
Journal
PRODUCTION AND OPERATIONS MANAGEMENT
Volume 17, Issue 1, Pages 44-60
Publisher
Wiley
Online
2008-12-16
DOI
10.3401/poms.1070.0002

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