Use of “Entertainment” Chimpanzees in Commercials Distorts Public Perception Regarding Their Conservation Status

Authors

Keywords

Chimpanzees, Apes, Wildlife, Marketing, Conservation science, Behavior, Payment, Primates

Journal

Volume 6, Issue 10, Pages e26048

Publisher

Public Library of Science (PLoS)

Online

2011-10-13

DOI

10.1371/journal.pone.0026048

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