Transit service quality analysis using cluster analysis and decision trees: a step forward to personalized marketing in public transportation

Title
Transit service quality analysis using cluster analysis and decision trees: a step forward to personalized marketing in public transportation
Authors
Keywords
Service quality, Personalized marketing, Cluster analysis, Decision trees, CART, Bus transit
Journal
TRANSPORTATION
Volume 43, Issue 5, Pages 725-747
Publisher
Springer Nature
Online
2015-04-01
DOI
10.1007/s11116-015-9615-0

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