“We Will Be Right with You”: Managing Customer Expectations with Vague Promises and Cheap Talk

Published 2011 View Full Article

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Title
“We Will Be Right with You”: Managing Customer Expectations with Vague Promises and Cheap Talk
Authors
Keywords
-
Journal
OPERATIONS RESEARCH
Volume 59, Issue 6, Pages 1382-1394
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2011-12-29
DOI
10.1287/opre.1110.0976

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