Exploring the effect of the human brand on consumers' decision quality in online shopping

Published 2013 View Full Article

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Title
Exploring the effect of the human brand on consumers' decision quality in online shopping
Authors
Keywords
-
Journal
ONLINE INFORMATION REVIEW
Volume 37, Issue 1, Pages 83-100
Publisher
Emerald
Online
2013-03-15
DOI
10.1108/14684521311311649
References
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