Applying marketing to conservation: A case study on encouraging boater reporting of watercraft collisions with Florida manatees

Title
Applying marketing to conservation: A case study on encouraging boater reporting of watercraft collisions with Florida manatees
Authors
Keywords
-
Journal
OCEAN & COASTAL MANAGEMENT
Volume 96, Issue -, Pages 20-28
Publisher
Elsevier BV
Online
2014-05-28
DOI
10.1016/j.ocecoaman.2014.04.026

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