The Effects of Web Personalization on User Attitude and Behavior: An Integration of the Elaboration Likelihood Model and Consumer Search Theory

Published 2017 View Full Article

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Title
The Effects of Web Personalization on User Attitude and Behavior: An Integration of the Elaboration Likelihood Model and Consumer Search Theory
Authors
Keywords
-
Journal
MIS QUARTERLY
Volume 38, Issue 2, Pages 497-520
Publisher
MIS Quarterly
Online
2017-08-30
DOI
10.25300/misq/2014/38.2.08

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