Developing Global Service Innovation Capabilities: How Global Manufacturers Address the Challenges of Market Heterogeneity

Published 2015 View Full Article

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Title
Developing Global Service Innovation Capabilities: How Global Manufacturers Address the Challenges of Market Heterogeneity
Authors
Keywords
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Journal
RESEARCH-TECHNOLOGY MANAGEMENT
Volume 58, Issue 5, Pages 35-44
Publisher
Informa UK Limited
Online
2015-08-29
DOI
10.5437/08956308x5805360
References
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