Yield Optimization of Display Advertising with Ad Exchange

Published 2014 View Full Article

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Title
Yield Optimization of Display Advertising with Ad Exchange
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 60, Issue 12, Pages 2886-2907
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2014-10-17
DOI
10.1287/mnsc.2014.2017

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