Integrating Problem Solvers from Analogous Markets in New Product Ideation

Published 2013 View Full Article

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Title
Integrating Problem Solvers from Analogous Markets in New Product Ideation
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 60, Issue 4, Pages 1063-1081
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2013-11-27
DOI
10.1287/mnsc.2013.1805

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