Consideration Set Formation with Multiproduct Firms: The Case of Within-Firm and Across-Firm Evaluation Costs

Published 2013 View Full Article

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Title
Consideration Set Formation with Multiproduct Firms: The Case of Within-Firm and Across-Firm Evaluation Costs
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 59, Issue 8, Pages 1871-1886
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2013-03-05
DOI
10.1287/mnsc.1120.1659

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