Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio

Published 2009 View Full Article

  1. Home
  2. Publications
  3. Publication Search
  4. Publication Details
Title
Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 55, Issue 9, Pages 1469-1485
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2009-06-27
DOI
10.1287/mnsc.1090.1043

Ask authors/readers for more resources

Protocol

Community support

Reagent

Community support

Reprint

Contact the author

Add your recorded webinar

Do you already have a recorded webinar? Grow your audience and get more views by easily listing your recording on Peeref.

Upload Now

Ask a Question. Answer a Question.

Quickly pose questions to the entire community. Debate answers and get clarity on the most important issues facing researchers.

Get Started
Webinars Posters Questions Hubs Funding Journals Articles Connect Collections Reviewers About Us FAQs Mobile App Privacy Policy Terms of Use
© Peeref 2019-2024. All rights reserved.