Machine learning for targeted display advertising: transfer learning in action

Published 2013 View Full Article

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Title
Machine learning for targeted display advertising: transfer learning in action
Authors
Keywords
Transfer learning, Display advertising, Predictive modeling
Journal
MACHINE LEARNING
Volume 95, Issue 1, Pages 103-127
Publisher
Springer Nature
Online
2013-05-30
DOI
10.1007/s10994-013-5375-2
References
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