Managing Trade-in Programs Based on Product Characteristics and Customer Heterogeneity in Business-to-Business Markets

Published 2010 View Full Article

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Title
Managing Trade-in Programs Based on Product Characteristics and Customer Heterogeneity in Business-to-Business Markets
Authors
Keywords
-
Journal
M&SOM-Manufacturing & Service Operations Management
Volume 13, Issue 1, Pages 108-123
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2010-10-14
DOI
10.1287/msom.1100.0307

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