Customer-Driven vs. Retailer-Driven Search: Channel Performance and Implications

Published 2009 View Full Article

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Title
Customer-Driven vs. Retailer-Driven Search: Channel Performance and Implications
Authors
Keywords
-
Journal
M&SOM-Manufacturing & Service Operations Management
Volume 12, Issue 1, Pages 102-119
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2009-06-13
DOI
10.1287/msom.1090.0258
References
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