Validating vignette and conjoint survey experiments against real-world behavior

Published 2015 View Full Article

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Title
Validating vignette and conjoint survey experiments against real-world behavior
Authors
Keywords
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Journal
PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA
Volume 112, Issue 8, Pages 2395-2400
Publisher
Proceedings of the National Academy of Sciences
Online
2015-02-03
DOI
10.1073/pnas.1416587112

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