The Measurement of Subjective Value and Its Relation to Contingent Valuation and Environmental Public Goods

Value Signals in the Prefrontal Cortex Predict Individual Preferences across Reward Categories

(2014) J. Gross et al.   JOURNAL OF NEUROSCIENCE

The valuation system: A coordinate-based meta-analysis of BOLD fMRI experiments examining neural correlates of subjective value

(2013) Oscar Bartra et al.   NEUROIMAGE

Informatic parcellation of the network involved in the computation of subjective value

(2013) John A. Clithero et al.   Social Cognitive and Affective Neuroscience

The root of all value: a neural common currency for choice

(2012) Dino J Levy et al.   CURRENT OPINION IN NEUROBIOLOGY

Choice from Non-Choice: Predicting Consumer Preferences from Blood Oxygenation Level-Dependent Signals Obtained during Passive Viewing

(2011) I. Levy et al.   JOURNAL OF NEUROSCIENCE

Hypothetical and Real Choice Differentially Activate Common Valuation Areas

(2011) M. J. Kang et al.   JOURNAL OF NEUROSCIENCE

Comparing Apples and Oranges: Using Reward-Specific and Reward-General Subjective Value Representation in the Brain

(2011) D. J. Levy et al.   JOURNAL OF NEUROSCIENCE

Value Computations in Ventral Medial Prefrontal Cortex during Charitable Decision Making Incorporate Input from Regions Involved in Social Cognition

(2010) T. A. Hare et al.   JOURNAL OF NEUROSCIENCE

Neural Responses to Unattended Products Predict Later Consumer Choices

(2010) A. Tusche et al.   JOURNAL OF NEUROSCIENCE

When Giving Is Good: Ventromedial Prefrontal Cortex Activation for Others' Intentions

(2010) Jeffrey C. Cooper et al.   NEURON

Evidence for a Common Representation of Decision Values for Dissimilar Goods in Human Ventromedial Prefrontal Cortex

(2009) V. S. Chib et al.   JOURNAL OF NEUROSCIENCE

Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making

(2009) Vinod Venkatraman et al.   NEURON

Using Neural Measures of Economic Value to Solve the Public Goods Free-Rider Problem

(2009) I. Krajbich et al.   SCIENCE

Self-Control in Decision-Making Involves Modulation of the vmPFC Valuation System

(2009) T. A. Hare et al.   SCIENCE

Marketing actions can modulate neural representations of experienced pleasantness

(2008) H. Plassmann et al.   PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA

The Right and the Good: Distributive Justice and Neural Encoding of Equity and Efficiency

(2008) M. Hsu et al.   SCIENCE