Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant

Published 2014 View Full Article

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Title
Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant
Authors
Keywords
-
Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 32, Issue 3, Pages 459-475
Publisher
Wiley
Online
2014-10-08
DOI
10.1111/jpim.12241
References
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