Market Orientation and Innovativeness in Supply Chains: Supplier's Impact on Customer Satisfaction

Title
Market Orientation and Innovativeness in Supply Chains: Supplier's Impact on Customer Satisfaction
Authors
Keywords
-
Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 30, Issue 3, Pages 500-515
Publisher
Wiley
Online
2013-04-02
DOI
10.1111/jpim.12007

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