The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study

Title
The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study
Authors
Keywords
-
Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 30, Issue 2, Pages 228-244
Publisher
Wiley
Online
2012-06-13
DOI
10.1111/j.1540-5885.2012.00962.x

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