Change by Design

Over the course of a century of professional practice, designers have mastered a set of skills that can be productively applied to a wider range of problems than has commonly been supposed. These include complex social problems, issues of organizational management, and strategic innovation. Conversely, non-designers-those in leadership positions in companies, governmental and non-governmental organizations, professionals in a broad range of services and industries-can benefit from learning how to think like designers. We offer some large-scale and more finely grained ideas about how this might happen.