Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 28, Issue 3, Pages 389-393Publisher
WILEY
DOI: 10.1111/j.1540-5885.2011.00808.x
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While the popular understanding of the influence of design is growing, academic research has largely been restricted to considering consumer-level responses to design elements. This paper reviews this past work and proposes a more strategic research agenda for the field, with the potential to explicate linkages between design elements and strategies and outcomes related to innovation and corporate performance.
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