Are Virtual Markets Efficient Predictors of New Product Success? The Case of the Hollywood Stock Exchange*

Title
Are Virtual Markets Efficient Predictors of New Product Success? The Case of the Hollywood Stock Exchange*
Authors
Keywords
-
Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 28, Issue 4, Pages 470-484
Publisher
Wiley
Online
2011-03-23
DOI
10.1111/j.1540-5885.2011.00820.x

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