Will It Spread or Not? The Effects of Social Influences and Network Topology on Innovation Diffusion

Published 2010 View Full Article

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Title
Will It Spread or Not? The Effects of Social Influences and Network Topology on Innovation Diffusion
Authors
Keywords
-
Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 27, Issue 2, Pages 267-282
Publisher
Wiley
Online
2010-02-02
DOI
10.1111/j.1540-5885.2010.00714.x

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