Identification of Lead Users for Consumer Products via Virtual Stock Markets

Published 2009 View Full Article

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Title
Identification of Lead Users for Consumer Products via Virtual Stock Markets
Authors
Keywords
-
Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 26, Issue 3, Pages 322-335
Publisher
Wiley
Online
2009-03-24
DOI
10.1111/j.1540-5885.2009.00661.x

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