The effects of TV unhealthy food brand placement on children. Its separate and joint effect with advertising

Published 2015 View Full Article

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Title
The effects of TV unhealthy food brand placement on children. Its separate and joint effect with advertising
Authors
Keywords
Product placement, Synergy, Children, Food marketing, Advertising
Journal
APPETITE
Volume 91, Issue -, Pages 165-172
Publisher
Elsevier BV
Online
2015-04-06
DOI
10.1016/j.appet.2015.03.030

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