Understanding Consumer Tradeoffs Between Form and Function Through Metaconjoint and Cognitive Neuroscience Analyses

Title
Understanding Consumer Tradeoffs Between Form and Function Through Metaconjoint and Cognitive Neuroscience Analyses
Authors
Keywords
-
Journal
JOURNAL OF MECHANICAL DESIGN
Volume 135, Issue 10, Pages 101002
Publisher
ASME International
Online
2013-08-08
DOI
10.1115/1.4024975

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