Understanding the impact of brand colour on brand image: A preference disaggregation approach

Published 2015 View Full Article

  1. Home
  2. Publications
  3. Publication Search
  4. Publication Details
Title
Understanding the impact of brand colour on brand image: A preference disaggregation approach
Authors
Keywords
Preference disaggregation, Multicriteria decision aid, Brand image, Brand colour
Journal
PATTERN RECOGNITION LETTERS
Volume 67, Issue -, Pages 11-18
Publisher
Elsevier BV
Online
2015-06-25
DOI
10.1016/j.patrec.2015.05.011

Ask authors/readers for more resources

Protocol

Community support

Reagent

Community support

Reprint

Contact the author

Find Funding. Review Successful Grants.

Explore over 25,000 new funding opportunities and over 6,000,000 successful grants.

Explore

Create your own webinar

Interested in hosting your own webinar? Check the schedule and propose your idea to the Peeref Content Team.

Create Now
Webinars Posters Questions Hubs Funding Journals Articles Connect Collections Reviewers About Us FAQs Mobile App Privacy Policy Terms of Use
© Peeref 2019-2024. All rights reserved.