The role of (personal) network effects and switching costs in determining mobile users' choice

Published 2009 View Full Article

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Title
The role of (personal) network effects and switching costs in determining mobile users' choice
Authors
Keywords
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Journal
JOURNAL OF INFORMATION TECHNOLOGY
Volume 24, Issue 2, Pages 160-171
Publisher
Springer Nature
Online
2009-02-24
DOI
10.1057/jit.2008.35

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