Competitive outreach in the 21st century: Why we need conservation marketing

Published 2015 View Full Article

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Title
Competitive outreach in the 21st century: Why we need conservation marketing
Authors
Keywords
Conservation marketing, Outreach, Brand, Flagship species, Consumer decision journey
Journal
OCEAN & COASTAL MANAGEMENT
Volume 115, Issue -, Pages 41-48
Publisher
Elsevier BV
Online
2015-10-09
DOI
10.1016/j.ocecoaman.2015.06.029

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