Mediation and moderation in food-choice models: a study on the effects of consumer trust in logo on choice

Published 2015 View Full Article

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Title
Mediation and moderation in food-choice models: a study on the effects of consumer trust in logo on choice
Authors
Keywords
willingness-to-pay, WTP-space models, Mediation analysis, Moderation analysis, Consumer trust, Labelling, Organic food
Journal
NJAS-WAGENINGEN JOURNAL OF LIFE SCIENCES
Volume 72-73, Issue -, Pages 41-48
Publisher
Elsevier BV
Online
2015-03-13
DOI
10.1016/j.njas.2015.01.001

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