Journal
JOURNAL OF AGRICULTURAL ECONOMICS
Volume 64, Issue 3, Pages 707-718Publisher
WILEY-BLACKWELL
DOI: 10.1111/1477-9552.12022
Keywords
BDM auction; blueberries; full bid; partial bid; purchase intention
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Funding
- Agriculture and Food Research Initiative of the National Institute of Food and Agriculture [2009-55818-05077]
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We conduct a series of Becker-DeGroot-Marschak (BDM) auctions to elicit consumers' willingness-to-pay (WTP) for organic and local blueberries. Participants' intentions to purchase the auction product were collected to determine how purchase intentions for the auction products affect their partial bids (WTP for an additional attribute) as well as full bids (WTP for the auction product). The results suggest, as expected, that full bids from participants with purchase intention for the auction product are significantly higher than those from participants without purchase intention. However, the partial bids, which are inferred from the full bids, for organic and local attributes are consistent across participants with different purchase intentions. Therefore, if the focus of a BDM auction is consumers' WTP for product attributes, purchase intentions may not be an important influence on the value.
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